Kia of Augusta Blog

Your Augusta, GA Kia Dealer

Kia of Augusta Blog - Your Augusta, GA Kia Dealer

Kia Aims to Defend Pirelli World Challenge Manufacturer Championship

Numbers 36 and 38 are the ones to watch for this season in the Pirelli World Challenge series. Kia Racing’s Mark Wilkins and new team member Ben Clucas are racing to defend the organization’s title as winner of last year’s Pirelli World Challenge Manufacturer Championship.

Since last season ended, Kia’s turbocharged Optimas spent quite a bit of time in the shop where they were completely rebuilt by Kia Racing’s partner, Kinetic Motorsports. Now decked with a new livery and prepared to dazzle with enhanced insides, the dynamic duo returned to the track on March 7th and 8th for their first race of the season in Austin, Texas.

“2015 marks our fourth season competing in the Pirelli World Challenge. In that time, the series has grown dramatically and so, too, has the level of competition, so the team has their work cut out for them in defending the Manufacturer Championship,” said Kia Motors America executive vice president of sales and marketing, Michael Sprague.

“But Kia entered motorsports to showcase the quality, reliability and performance of our cars, and we’ve never shied away from a challenge. The team has worked tirelessly over the winter to maximize the Optima platform, and we look forward to an exciting season.”

The No. 38 B.R.A.K.E.S. Optima turbo was driven by veteran Wilkins in his fourth season racing the sedan, and the No. 36 DonorsChoose.org Optima turbo was driven by Clucas in his Kia Racing debut.

We at Kia of Augusta will continue to follow the Kia Racing team throughout the season. Hopefully, we’ll be announcing them two-time Manufacturer Champions in the Pirelli World Challenge series.

Kia Sportspace Concept Revealed at Geneva Motor Show

Kia came ready to play when it arrived at the Geneva Motor Show, where it presented a lifestyle concept car that has it all. The Kia Sportspace concept revealed an “ignition red”, muscular sport-wagon that is the “ultimate ‘getaway’ car – a thoroughly practical vehicle for everyday business use, yet a stylish and athletic grand tourer in the classic sense – ready to eat up the miles across continents, whether for business or leisure,” according to Kia.

From the front, the muscular lines, familiar tiger-nose, and styled LED headlights appear to be a foreshadowing of the next-gen Optima. The athletic lines give way to a spacious and sophisticated interior. A T-GDI turbocharged direct injection engine capable of 250hp powers the front wheels. The hatchback rear of the four passenger wagon contains the piece de resistance of the concept: a loading system involving 28 steel balls in the cargo floor that allow luggage to glide into the trunk. Once the ignition is turned, the balls retract into the matte leather floor, keeping cargo in its place.

The Sportspace is the latest of the Kia concepts that is built for extracting the maximum from life. Stop by Kia of Augusta and see which adventurous Kia model is right for you!

2015 Kia Soul Features Earn it a Place on the KBB Best Family Cars List

Check out the 2015 Kia Soul features at our Kia dealership in Augusta, GA today.

The appeal of the new Soul weighs heavy on technology

The new Kia Soul is causing quite a stir, especially since it made the KBB Best Family Cars list. Every year Kelly Blue Book puts together a list of the most family-friendly models on the market based on room, fuel economy, price, and safety among other things.

According to KBB, the 2015 Kia Soul features are what make it so attractive for most families. These include satellite radio, UVO connectivity, navigation, a heated steering wheel, panoramic sunroof, and heated seats among other things.

“Young families just starting out need a versatile, affordable car that can do it all. There aren’t many compact cars that offer the same level of versatility as Kia’s hatch,” said the editors at KBB. “The Soul can take care of business for a family – and it looks good doing it.”

Aside from the deluxe features, the new Soul also has state-of-the-art safety features. These include six airbags, tire-pressure monitoring, and hill-start assist among other things. The new model also comes with an extensive 10-year/100,000 mile warranty to keep your mind at ease.

Kia Soul EV Styling Earns it the Drivers’ Choice Award

As Kia’s first all-electric zero emissions vehicle, the Soul EV was designed to show that going green could be easier (and better-looking) than ever. And it succeeded. The new Soul EV recently won the Drivers’ Choice Award from MotorWeek, one of the industry’s foremost authorities on buyer needs.

So what makes the EV so great? Aside from incredible fuel economy, Kia Soul EV styling is a big factor, according to Kia. Sure, the EV is rated at 105 MPGe, and sure, the EV has 210 lb-ft of torque. But what’s really impressive is that it looks incredibly sporty and modern, taking much of its design from the new standard Soul model.

“As the centerpiece of Kia’s Clean Mobility program, the Soul EV has the best range in its segment, EPA estimated at 93 miles, and it’s been recognized by Underwriters Laboratories for its use of bio-based materials,” said Orth Hedrick, VP of product planning. “MotorWeek’s Best Eco-Friendly Vehicle award is a great honor from a respected source and a powerful endorsement of the Soul EV’s unique blend of range, utility, style and value.”

Aside from looking great, the new model is also designed around comfort. That means more leg room and more space for cargo. Plus, there are four new color choices being offered. With all of these great new features, it’s no wonder the Soul EV was named Drivers’ Choice.

Kia Trail’ster Brings Outdoorsy Spirit to the Chicago Auto Show

Kia has been dropping teaser after hint after teaser for a new concept it would be bringing to the Chicago Auto Show.

The first few details were scarce: all we knew was that the automaker would launch an all-new outdoorsy vehicle based on one of its most popular current models.

Kia then revealed the first image of the concept—a rough-and-tumble version of the Soul compact car—and dropped that it would come an electric AWD powertrain. Needless to say, that raised our eyebrows and got our attention for good at Kia of Augusta.

Finally, the automaker shared yet another image as well as the name of the future vehicle: the Trail’ster. In addition to what we already know, we’ve also learned the Trail’ster would be turbocharged and feature a fully retractable canvas roof.

We finally got to see the Trail’ster in the flesh at last week’s Chicago Auto Show media preview, and we were not disappointed. We can only hope that Kia brings elements of this off-road Soul to its future lineup.

Kia’s Super Bowl Commercial Earns a Spot in AdWeek’s Top Five

When it comes to commercials, there is no bigger stage than the Super Bowl. This year, brands worldwide stepped up their game; from the emotional to the hilarious, the ads (mostly) did not disappoint. Among the top-rated ads was Kia’s Super Bowl commercial, “The Perfect Getaway.”

Ad Week ranks “The Perfect Getaway” as the fourth-best commercial to air during the Super Bowl, a recognition that’s not easy to achieve, thanks to some serious competition. The commercial, which AdWeek calls “perfectly constructed,” pokes fun at Pierce Brosnan and over-the-top Super Bowl ads alike.

In the ad, a director is pitching a commercial idea to Brosnan, who assumes it will be a thriller and not lacking in action. As the pitch happens, Brosnan imagines he’ll be tearing through mountain roads at high-speeds while avoiding snipers, missile launchers, and exploding cabins. Instead, he discovers there “is no mission,” and the commercial features only a leisurely drive through the mountains to an idyllic cabin at the summit.

This is Brosnan, after all, so naturally he does get the girl at the end.

The ad leaves no doubt that the 2016 Kia Sorento can handle just about anything that comes its way, action adventure or not. To learn more about the Sorento and the rest of our capable lineup, stop by Kia of Augusta today!

Elton John’s “All The Hits” Coming to James Brown Arena

Elton John may be getting up there in age but he isn’t done yet; old is gold, after all. On March 10th, 2015, Elton John’s “All The Hits” tour will hit the James Brown Arena. With John Mahon on percussion, Davey Johnstone on guitar, Matt Bissonette on bass, Nigel Olsson on drums, and Kim Bullard on keyboard, Elton John plans to blow the audience away. “We are thrilled to welcome back the incomparable Sir Elton John and His Band to grace the stage again in Augusta, Georgia at the James Brown Arena,” said Global Spectrum General Manager Chris Bird. “With Elton John’s vast repertoire of musical masterpieces, this will be a magical night of hit after hit that will no doubt have the audience on their feet from start to finish!” The tour features music from John’s last 50 years as a musician. Tickets are on sale as of January 23rd.

Elton John began his career in 1969 and has played over 3,500 concerts in more than 80 countries. Awards include five Grammys, a Grammy legend award, a Tony Award, an Oscar, induction to the Rock and Roll Hall of Fame as well as the Songwriters Hall of Fame, the Legend of Live award, 12 Ivor Novello Awards, and—possibly the most memorable—knighthood from Queen Elizabeth II. He has sold more than 250 million albums globally, and he currently holds the record for bestselling single, Candle in the Wind (1997), which has sold 33 million copies.

Updated Kia SUV Spotted as a Prototype in Germany

If you’re ready for a new Kia Sportage, you’re in luck—we’ve just gotten our first glimpse of the updated Kia SUV and it looks really good. Of course, it’s still wearing some camouflage at this point, but from what we can see of the exterior, the new Sportage is already pretty impressive. We’re excited to see the new model of the Sportage when it hits the market sometime in 2016.

The Kia Sportage will enter its fourth generation with this new model. However, while it will certainly be updated, don’t expect a complete reboot. The Sportage, thanks to its formula of a sporty design and driving experience combined with great practicality and comfort, has been a popular choice in the SUV segment and so Kia plans to keep that formula going forward.

The new Sportage should offer both a gas-powered and diesel engine, both of which will be mated to a seven-speed automatic transmission. We’re hoping to see the rest of the exterior—and the interior as well—sometime soon, so come see us at Kia of Augusta for more information!

Kia K900 Named 2015 Urban Car of the Year

2015 Urban Car of the Year

2015 Urban Car of the Year- The Kia K900

When Kia first decided to enter into the premium luxury segment, many people were surprised—until they saw the Korean carmaker’s entry. The 2015 Kia K900 offers a combination of world-class features, premium amenities, and terrific performance, which is why it comes as no surprise that the K900 was recently named the 2015 Urban Car of the Year by Decisive Magazine.

“Since arriving in the U.S. market 20 years ago, the Kia brand has always challenged convention and redefined the notion of what value is,” said Michael Sprague, executive vice president of sales and marketing for Kia Motors America. “To be recognized by Decisive Magazine and the Urban Wheel Awards jurors for the Urban Car of the Year Award is an indication that our first foray into the premium luxury segment has the right combination of design, craftsmanship, technology—and value—to be a winner.”

The K900 was chosen as the winner after editors evaluated dozens of new 2015 model year cars in a variety of city settings, examining a combination of performance, comfort, and other features. To see why the K900 sedan came in top place, stop in to Kia of Augusta today!

2016 Kia Sorento is the Future for Kia

Last year was a great year for Kia—the brand overshadowed the auto industry’s 5% growth with US sales up more than 6%. So what lies in the future for Kia? Leading the way will be the all-new 2016 Kia Sorento.

The Sorento was the first Kia model to sell over 100,000 units in a year, and Kia is building on that popularity with some great new changes. But what makes the Sorento stand out is its versatility? Buyers can choose between two- or three-row layouts, and with a slightly longer and lower body, the interior is more spacious than ever.

In addition, the new Sorento sports a sleeker, more aerodynamic design that will help reduce highway wind noise and give it a more upscale look. The upscale feel continues inside with soft-touch materials and finely fitted panels throughout.

Other premium options include heated and ventilated front seats, heated rear seats, four-way adjustable power headrests, a 14-way adjustable power driver’s seat, eight-inch touchscreen with navigation, and a panoramic sunroof. For those who prefer premium sound, you can add the 12-speaker Infinity audio system.

The future of the Kia brand, the 2016 Kia Sorento, will be coming to Kia of Augusta later this year.