Kia of Augusta Blog

Your Augusta, GA Kia Dealer

Kia of Augusta Blog - Your Augusta, GA Kia Dealer

2015 Kia Forte Arrives Safely with 5-Star Safety Rating

The 2015 Kia Forte improves upon the NHTSA safety rating from last year's model.

The Kia Forte received a four-star safety rating last year from the NHTSA.

It’s no secret anymore. The National Highway Traffic Safety Administration awarded the 2015 Kia Forte with a top five-star safety rating. This is a phenomenal improvement from its 2014 model year when it earned four stars.

With the 2015 Forte already on our lot, you may be wondering what lead to the five-star rating. After the 2014 model year, Kia added stronger A-pillars and lower side-sills to ensure the compact sedan’s chances of obtaining a higher frontal crash test rating. As a result, The Forte improved its frontal crash test score up a star, giving it the top overall five-star rating.

Besides these changes, the 2015 Forte is pretty much the 2014 Forte. And why not? The 1.8-liter four-cylinder engine lashes out 148 horsepower and 131 lb-ft of torque. And it doesn’t get any better than that with a compact sedan.

We have new 2014 and 2015 Fortes on our lot. Come check out our closeout prices and test drive this safe car today at Kia of Augusta!

Kia Sets High Hopes with 2016 Sorento

After revealing the look of the 2016 Sorento a couple weeks ago, Kia is raising the bar for itself. The South Korean automaker wants to sell 270,000 SUVs worldwide next year. And yes, that is a lot of Sorentos.

The plan would involve selling 50,000 units in Korea with the other 220,000 Sorentos finding homes overseas. In the United States, Kia sold over 105,000 Sorentos in 2013 and so far about 60,700 in 2014 alone.

So while it is a leap of faith, Kia has a lot to work with by giving its prized SUV its first makeover in five years. The all-new 2016 Sorento features a fresher look from the current model year. Kia mentioned that it will have “a lower roofline, higher beltline, more muscular stance, rounded shoulders at the rear and deeply sculpted body surfaces.”

Kia’s newly designed 2016 Sorento will make its auto show debut in Paris next month. While we wait, come see us at Kia of Augusta off the Gordon Highway here in Augusta, GA for a test drive of the 2015 Kia Sorento!

Kia to Build Mexico Small-Car Factory

Kia Motors is expanding its reach by heading south. USA Today reports that Kia will be using $1 million toward building a Mexico small-car factory in 2016. The plant would mark the first South Korean car factory in Mexico.

The automaker plans to make 300,000 small cars each year, which will be sold here in the United States as well as Latin America. That will be a lot of cars to make on top of getting the building up and ready in 2016. Kia is confident though that they can make things happen.

The Kia Soul EV became the first electric vehicle to receive a UL Environment validation from Underwriters Laboritories.

The 2015 Kia Soul EV (above) has been quite an attention-getter for the South Korean automaker.

“We hold competitive advantages, as a group, and production-facility establishment is one area we have expertise,” Kia spokesman Michael Choo told USA TODAY.

Choo said that the move is a way to hit an area that Kia historically “hasn’t had a presence” in.

“This plant will serve the purpose of satisfying demand pressure due to success of the brand in the U.S.,” Choo said.

How do you think this will affect Kia in the automotive industry? Weigh in by leaving a comment below!

Hamsters Return to Promote the 2015 Kia Soul

The Hamsters are back for a futuristic ad that may leave you wondering what kind of audience Kia is looking to pull in for the 2015 Kia Soul.

The setting is in a lab where the Hamsters, who have packed on the weight and nerdy glasses, are getting ready to transform the latest Soul into the newest model. If only it was that easy.

All of a sudden, an accident happens! A pet hamster gets loose and rolls into the testing chamber in which the Soul sits. The Soul gets transformed into the new electric vehicle, and the pet hamster turns into a sexy female hamster that catches the nerdy lab workers from outside the chamber.

What follows is a fast Soul dash to the pet store to get more mini-hamsters, so the lab hamsters can create can repeat the beauty they created. The end result is a dance party to an updated playlist from Maroon 5. Don’t ask. Just watch.

While the commercial may send mixed messages to its audience, one message is clear. The 2015 Kia Soul EV is no accident, and Kia is ready to unleash its party on the entire world this fall.

While it remains uncertain whether we will be getting the new electric vehicle here at Kia of Augusta, you can check out our regular 2015 selection on our website!

Pope Goes for a Ride in a Soul

Kia Soul

The Pope took a ride in this sporty vehicle

The 2014 Kia Soul has been chosen by many people around the world, but it’s not every day in which you hear that it is elected as the vehicle in which the Pope goes for a ride.

For his visit to South Korea, Pope Francis chose a Kia Soul to be transported in during his five-day visit. No one will deny that it is a more modest vehicle than prior Popes, but it is the best choice a Pope has ever made. Ok, we are a little biased, but anyone reading this will agree.

Kia’s Soul Wagon gets up to 31 mpg on the highway and 23 in the city. It run at an affordable price, and with the 2015 electric-powered Soul out soon, now is the time to buy.

As His Holiness rides around in this charming, fun vehicle, we encourage you to do the same. You may not be the Pope, but you will feel the same level of gratitude and joy when you drive your Soul to home sweet home. Learn more about the 2014 Kia Soul at Kia of Augusta today!

Used Special on Ford Focus SE

We’re Kia of Augusta, home to one of the largest used car lots in the region. We have a lot to choose from, and therefore, a lot of used car specials, too.

Ford Focus

Used 2013 Ford Focus

This week, we wanted to focus on our used special on Ford Focus SE. This black four-door sedan offers its driver total control with its manual transmission. EPA estimates that this trim gets 36 highway MPG as well as 26 MPG in the city.

Edmunds’ review of the 2013 Ford Focus says it all. “The well-rounded, well-built 2013 Ford Focus stands as one of the top choices in an increasingly competitive segment.”

This car only has 2,039 miles on its odometer, so make sure you come in and test drive it today. Call ahead for price and schedule a time with our sales department to experience the Focus.

New 2015 Kia Sorento SUV Teased

Not everyone loves waking up to surprises, but we sure do. It’s like Christmas morning when we at Kia of Augusta log onto the Internet and see the new 2015 Kia Sorento SUV teased in a new image from the South Korean automaker.

Kia claims that it has “swept back exterior styling” by lowering the roofline and adding a “higher beltline, more muscular stance, rounded shoulders at the rear, and deeply sculpted body surfaces.”

You can expect to see its first grand appearance in Paris at its biennial auto show in the fall on October 2.

Obviously, the regular 2015 Kia Sorento has been out for awhile and is on high demand. Our Kia dealership has 15 in stock as of the moment, and we encourage everyone to take one for a spin while we wait for the SUV. We’ll give you a $25 gift card. No purchase is necessary, but we think you will be pretty sold. We look forward to seeing you soon!


Kia Sign It & Drive It Sales Event

The Sign It & Drive It Sales Event is going on now at Kia of Augusta.

Get a great deal on the 2015 Kia Optima LX now through September 2!

It’s once a year, and for some, it’s the opportunity of the year to get behind the wheel of the car of their dreams.

Kia is kicking off its Sign It & Drive It Sales Event, and we at Kia of Augusta are floored to be hosting it at our Kia dealership in Augusta, GA.

At this sales event, customers have the opportunity to drive off in a brand new Kia vehicle with no down payment and no amount due at signing. See the deals below on the 38-month leases.

Sign It & Drive It Sales Event

  • 2015 Kia Optima LX – Lease for $249-$269/month
  • 2015 Sorento LX – Lease for $279-$292/month
  • 2014 Kia Soul Base – Lease for $239/month

After being named the Best Value Brand for 2014 by Kelly Blue Book, it doesn’t get any better than these three vehicles from Kia. Visit us today and ask us about our 10-year, 100,000-mile warranty. Hurry in! This event ends September 2.

2014 Ford Mustang Performs with the Best

Test drive this used 2014 Ford Mustang today!

The 2014 Ford Mustang offers horsepower and speed for your daily commute.

At Kia of Augusta, we carry a wide variety of vehicles on our lot. This includes quite a few used vehicles that could suit your needs. We are featuring one vehicle this week: the 2014 Ford Mustang V6 Premium.

The 2014 Model for the Mustang offers this six-speed automatic transmission that pumps out an impressive 305-horsepower. That translates to the car running 0-60 in a quick 5.7 seconds. This premium package gives the car a boost in the performance department, making it the quickest six-cylinder engine in its class.

While it performs extremely well, the 2014 Ford Mustang does not sacrifice its ability to cruise around. It offers up to an EPA-estimated 31-mpg highway on the automatic transmission. Now, having a convertible means you can cruise all summer with the top down without breaking the bank at the pump.

This model is a one-owner with only 17,400 miles on it. All you driving enthusiasts should head down to Kia of Augusta today and test this car out on the road!

2015 Kia Soul and Sedona Get Branded

Sonic branding is the new thing for Kia.

Kia is adding new tunes for its upcoming 2015 Soul. The Hamsters claim the idea was theirs.

Kia Motors has just recently announced a new initiative with their cars that will debut on the 2015 Soul and 2015 Sedona. Kia has developed a signature tune that will play when various safety and convenience features start up and shut down.

Kia claims this is the first full-integrated brand signature sound in the auto industry. Basically, this sound has become the “official sound” of the Kia brand.

The song will be played not only in the cars themselves, but also in TV commercials, the Kia website and on customer service calls. You can even download it as a ringtone.

The tune is called “The Rise of Surprise” and will be on both the Soul and Sedona. The plan is to create more distinct sounds and tunes for other Kia models over the next few years.

This idea of sonic branding is not new. NBC has been doing it since 1929, when it created its famous three-note chime for radio. The idea is to create a connection between the sound and the brand, eliciting and emotional response from the listener.

We here at the dealership believe strongly in Kia’s unique and bold approach to cars. Stop by now to see how Vibrant, Distinctive and Reliable our fleet of cars is.