Kia is bringing the face of basketball to its line of luxury sedans.
Lebron James has signed on with Kia to be the face of the K900’s marketing campaign. He will be the very first Kia “luxury ambassador.” After reaching out to Kia to sample the K900, the company and the basketball player/luxury car enthusiast decided that James would be the best suited person to be the pitchman of Kia’s sedan.
After all, James is pretty fond of the car! Prior to his being signed on, he posted himself on Twitter in the K900 with the phrase: “Rolling around in my K900. Love this car!”
The Kia K900 is a 5.0-liter V8 engine sedan that gets 15 mpg in the city and 23 mpg on the highway. The engine’s horsepower breaches the 400 mark, accompanying a 376 ft-lb of torque and an 8-speed automatic transmission.
The K900 is all about “at-ease luxury,” lined in leather and equipped with a moon roof and a spacious dashboard. The interior is posh but still relaxed enough to make anyone feel at home inside of it.
Kia of Augusta is excited to see what comes of this new relationship between Kia and the star-studded Lebron James. Will the new hype man bring Kia to new heights? Stay tuned.