Kia of Augusta Blog

Your Augusta, GA Kia Dealer

Kia of Augusta Blog - Your Augusta, GA Kia Dealer

“King James Edition” KIA K900 Auctioned to Benefit Charity

Kia and LeBron James have teamed up to auction off a one-of-a-kind KIA K900 for the benefit of the LeBron James Family Foundation. James worked with Celebrity Auto Group to fully customize the luxury K900 (valued at nearly $170,000), and fans were invited to place their bids on

The “King James Edition” KIA K900 includes a King James Limited Edition Plaque, James-related icons in the headrests, color-matched diamond contrast stitching, Alcantara Suede interior and headliner, customized audio system, and Llumar® Ceramic window tint.

“I’m excited to share this custom car with the winning bidder and even more proud that all of the proceeds are going to help my Foundation continue its amazing work,” said LeBron James. “All of the proceeds raised will help us keep kids in school and give them an education that is extremely important for their futures.”

The LeBron James Family Foundation works to keep at-risk youths from dropping out of the Akron Public Schools system, and also runs a youth basketball program in the greater Akron area. Additionally, the foundation donates to James’ alma mater, Akron St. Vincent-St. Mary High School.

“The K900 challenges everything people think they know about Kia, and the King James Edition takes on a new personality by showcasing LeBron James’ unique style,” said Tim Chaney, vice president of marketing communications, Kia Motors America in a statement. “We are proud that LeBron chose to drive a Kia, and to provide fans the opportunity to bid on the K900 and have the proceeds go to the LeBron James Family Foundation.”

Did you miss your chance to win? (Bidding closed on May 7th.) Stop by Kia of Augusta today to learn more about the K900!

All-New Kia Sedona Receives Top Safety Rating

The all-new Kia Sedona has officially earned a 5-star safety rating from the National Highway Traffic Safety Administration; the highest rating a vehicle can earn. With a new chassis and reinforced structure, the 2015 Sedona ensures you and your family’s safety.

76 percent of the Sedona’s body is made up of Advanced High Strength Steel which provides more durability and crash protection than the previous model. In addition, the new chassis offers 36 percent greater static torsional stiffness than the Sedona’s closest competitor.

Orth Hedrick, vice president of product planning said, “As families begin planning summer vacations in their Sedonas, they can feel confident in the engineering that went into their vehicle and that NHTSA has validated the product with its highest safety rating.”

In addition to the new structure of the Sedona, it also comes with driver assistance technology which includes Smart Cruise Control, Blind Spot Detection, Surround View Monitor and Lane Departure Warning.

If you’re interested in a vehicle that’s as stylish as it is safe, then all-new Kia Sedona is a home-run choice. Come visit us at Kia of Augusta to test-drive one today.

Kia Sedona Minivan Makes Ward’s Top 10

This year Ward’s Top 10 Best Interiors List featured three sedans, two trucks, two crossovers, two hatchbacks, and a minivan. The only vehicle representing its segment for best interior on Ward’s Top 10, the Kia Sedona minivan offers comfort, safety, and value where other automakers have taken the cheap way out. That says a lot about the minivan segment but it says more about the Sedona itself.

The WardsAuto World Best Interior List put 42 vehicles under scrutiny. All new to the United States market (or drastically improved), the editors drove the vehicles around Detroit for two months to determine which would make the top 10. Only the best of the best were chosen, no matter the popularity of the segment.

“Minivans may not be as popular as they used to be, but the all-new Kia Sedona gives us reason to think this segment is in store for a resurgence,” said Tom Murphy, executive editor, WardsAuto World magazine.  “Kia takes stylistic chances with the Sedona interior.  Sedona is unique in its interior design with two-tone leather set off with white piping and orange contrast stitching. The van’s comfortable and spacious, with way-cool second-row lounge seats with footrests.  It’s also flexible, with third-row seats that fold into the floor. Finally, a minivan that is truly cool!”

You heard the man. For space, design, and value, the Kia Sedona is the only “truly cool” minivan on the market.

New Kia Sorento Ranked Second by U.S. News & World Report

Last year, the Kia Sorento ranked tenth among midsize SUVs according to U.S. News & World Report. That might seem like the kind of detail we’d be better off leaving out, especially since the midsize SUV segment is in such high demand right now. However, we don’t mind admitting it—because Kia itself didn’t mind admitting it.

That’s obvious by how much work they put into the new Kia Sorento, which is out now as a 2016 model. One of the major improvements for the new Sorento is the improved interior. There is an additional 2.2 cubic feet of cargo space, new soft-touch materials, improved overall look and feel, and plenty of comfort and convenient options.

The new Sorento is powered by a 2.0L four-cylinder engine, with a six speed automatic transmission. Add a very controlled steering system and excellent overall driving dynamics and you’ve got yourself a dream SUV.

Come see us here at Kia of Augusta to learn more about all the changes that have pushed the Kia Sorento from the middle of the pack to the top of the heap in the midsize SUV market.

Kia B.R.A.K.E.S. Program Teaches Teens Defensive Driving

The Kia B.R.A.K.E.S. Program is an effective method of teaching teenagers the the rules of the road.

Teach your kids the B.R.A.K.E.S.

Kia is looking to help teenagers become better drivers. Currently, motor vehicle crashes are the number one cause of death for 14-18 year olds in the United States. To help more teenagers learn safer driving habits, Kia continues to offer the Kia B.R.A.K.E.S. Program, a driving school that offers free advanced driver training for teenagers.

“Kia is dedicated to making roads safer and giving back to the communities we call home,” said Michael Sprague, executive vice president of sales and marketing for Kia Motors America. “We are determined to help reduce the number of distracted driving accidents by working with B.R.A.K.E.S. to provide teens with the tools they need to be safer, better trained drivers behind the wheel.”

This new program helps teenagers learn more defensive driving techniques, providing 300 students during the month of April with important driving instruction. So far, more than 15,000 teenagers have graduated from the intensive half-day training course. The Kia B.R.A.K.E.S. Program includes instruction on reducing distracted driving, using the anti-lock braking system, evasive maneuvering, and skid-control practice.

For more information on the Kia B.R.A.K.E.S. Program, contact Kia of Augusta today!

2015 Kia Soul EV Best Value in America

The 2015 Kia Soul EV is continuing its rampage through the electric vehicle market and it shows no sign of slowing down. Vincentric, a company that analyzes cost-of-ownership data in the automotive industry, awarded the vehicle the “Best Value in America” award. The award reinforces Kia’s commitment to customers.

“The Soul EV, our first all-electric zero-emissions vehicle for the U.S. market continues that commitment. It offers iconic design, the best range of any vehicle in its class and superbly practical packaging, all at an affordable price. Being honored as a ‘Best Value in America’ by Vincentric is validation of Kia’s winning formula,” said Orth Hedrick, vice president of product planning for Kia Motors America.

Vincentric awards the Best Value in America after analyzing eight cost factors. These factors include fuel, insurance, maintenance, repairs, depreciation, taxes and fees, and opportunity cost. Vehicles are analyzed in every state and DC. Once the results were in, the Kia Soul EV was the clear winner in the Electric/Plug-in Hybrid category.

“As a first time winner of the ‘Best Value in America’ awards, the Kia Soul EV rose above the competition with a total cost of ownership that was more than 9% below expected. Contributing to its performance were low operating costs, which were powered, in part, by a 5-year, 60,000-mile comprehensive warranty,” stated David Wurster, Vincentric President.

Egyptian Kia Anti-Texting PSA Inspires with Novel Concept

There are more road accidents per miles driven in Egypt than anywhere in the world, many of which are likely caused by distracted driving—a plague relatable to us all. One of the leading causes of these accidents is texting while driving.

Kia has put out a new PSA against this impaired form of driving, airing online and in movie theaters in Egypt. The powerful, high-concept spot was created by Saatchi & Saatchi Dubai, which hoped to gain more attention than usual with an artistic concept.

In the Kia anti-texting PSA, we see letters from the alphabet being crunched, shattered, and torn apart—much like what would happen to a vehicle in a collision. You can check out the video here, courtesy of YouTube.

Perhaps eye-catching, thoughtful videos such as this will finally convince some drivers to put down their cell phones. What do you think? Let us know your thoughts in the comments.

Consumer Reports’ 2015 Kia Sedona Review Finds Much To Like

Consumer Reports recently spent some time with the 2015 Kia Sedona. The subsequent video showed a test-driver taking the Sedona down country roads and around sharp corners, the family-hauler sailing on the pavement like a good SUV should.

Speaking of sportiness, CR didn’t have “any complaints about the powertrain” when it came to their Kia Sedona review. The 2015 Kia Sedona features a 3.3-liter V6 motor, good for 276 horsepower. That’s heftier than average for the segment.

The Sedona also scored big in the styling department. The minivan’s “prominent nose helps it blend-in” with the more adventurous-type vehicles. On the inside, the Sedona is “upscale and spiffy.”  On the outside, it’s “smooth and sleek.”

With all this talk of styling, it’s good to remember that the 2015 Kia Sedona naturally does what every great minivan does: haul people. It seats eight (unless you choose the option that features two captain seats). The Premium package comes with blind-spot monitoring and other high-tech amenities.

Kia Aims to Defend Pirelli World Challenge Manufacturer Championship

Numbers 36 and 38 are the ones to watch for this season in the Pirelli World Challenge series. Kia Racing’s Mark Wilkins and new team member Ben Clucas are racing to defend the organization’s title as winner of last year’s Pirelli World Challenge Manufacturer Championship.

Since last season ended, Kia’s turbocharged Optimas spent quite a bit of time in the shop where they were completely rebuilt by Kia Racing’s partner, Kinetic Motorsports. Now decked with a new livery and prepared to dazzle with enhanced insides, the dynamic duo returned to the track on March 7th and 8th for their first race of the season in Austin, Texas.

“2015 marks our fourth season competing in the Pirelli World Challenge. In that time, the series has grown dramatically and so, too, has the level of competition, so the team has their work cut out for them in defending the Manufacturer Championship,” said Kia Motors America executive vice president of sales and marketing, Michael Sprague.

“But Kia entered motorsports to showcase the quality, reliability and performance of our cars, and we’ve never shied away from a challenge. The team has worked tirelessly over the winter to maximize the Optima platform, and we look forward to an exciting season.”

The No. 38 B.R.A.K.E.S. Optima turbo was driven by veteran Wilkins in his fourth season racing the sedan, and the No. 36 Optima turbo was driven by Clucas in his Kia Racing debut.

We at Kia of Augusta will continue to follow the Kia Racing team throughout the season. Hopefully, we’ll be announcing them two-time Manufacturer Champions in the Pirelli World Challenge series.

Kia Sportspace Concept Revealed at Geneva Motor Show

Kia came ready to play when it arrived at the Geneva Motor Show, where it presented a lifestyle concept car that has it all. The Kia Sportspace concept revealed an “ignition red”, muscular sport-wagon that is the “ultimate ‘getaway’ car – a thoroughly practical vehicle for everyday business use, yet a stylish and athletic grand tourer in the classic sense – ready to eat up the miles across continents, whether for business or leisure,” according to Kia.

From the front, the muscular lines, familiar tiger-nose, and styled LED headlights appear to be a foreshadowing of the next-gen Optima. The athletic lines give way to a spacious and sophisticated interior. A T-GDI turbocharged direct injection engine capable of 250hp powers the front wheels. The hatchback rear of the four passenger wagon contains the piece de resistance of the concept: a loading system involving 28 steel balls in the cargo floor that allow luggage to glide into the trunk. Once the ignition is turned, the balls retract into the matte leather floor, keeping cargo in its place.

The Sportspace is the latest of the Kia concepts that is built for extracting the maximum from life. Stop by Kia of Augusta and see which adventurous Kia model is right for you!