Kia and LeBron James have teamed up to auction off a one-of-a-kind KIA K900 for the benefit of the LeBron James Family Foundation. James worked with Celebrity Auto Group to fully customize the luxury K900 (valued at nearly $170,000), and fans were invited to place their bids on Charitybuzz.com.
The “King James Edition” KIA K900 includes a King James Limited Edition Plaque, James-related icons in the headrests, color-matched diamond contrast stitching, Alcantara Suede interior and headliner, customized audio system, and Llumar® Ceramic window tint.
“I’m excited to share this custom car with the winning bidder and even more proud that all of the proceeds are going to help my Foundation continue its amazing work,” said LeBron James. “All of the proceeds raised will help us keep kids in school and give them an education that is extremely important for their futures.”
The LeBron James Family Foundation works to keep at-risk youths from dropping out of the Akron Public Schools system, and also runs a youth basketball program in the greater Akron area. Additionally, the foundation donates to James’ alma mater, Akron St. Vincent-St. Mary High School.
“The K900 challenges everything people think they know about Kia, and the King James Edition takes on a new personality by showcasing LeBron James’ unique style,” said Tim Chaney, vice president of marketing communications, Kia Motors America in a statement. “We are proud that LeBron chose to drive a Kia, and to provide fans the opportunity to bid on the K900 and have the proceeds go to the LeBron James Family Foundation.”
Did you miss your chance to win? (Bidding closed on May 7th.) Stop by Kia of Augusta today to learn more about the K900!